abel paris is a consulting agency that supports beauty and lifestyle brands from marketing and commercial strategy through to execution.
Strategic & Operational
Marketing Support
My name is Anissa.
With 12 years of experience across retail and marketing, I’ve created value in the beauty industry with groups and brands such as LVMH, Sephora, Nina Ricci, Amore Pacific and The Body Shop.
Today, I support brands that want to clarify their positioning, accelerate their growth in Europe and maximize their return on investment.
abel paris.
They trusted me
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From North America to Asia-Pacific via Europe, I have supported more than fifteen brands in their entry into new markets, their development or their (re)positioning, combining strategic vision and field execution, from retail to marketing.
SERVICES
#1 Branding & Go to Market
You are launching a brand, a product line, or entering a new market.
Together we lay the foundations:
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(Re)positioning & brand platform
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Go-to-market strategy
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Marketing mix
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Mapping & distributor approach strategy
To avoid missteps and start on a solid foundation.
#2 Business Development
You want to accelerate your business development in Europe or internationally and maximize your retail performance.
I will support you through this transition:
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Strategy for entering the distributor ecosystem
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Retail adaptation of your branding
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Pitch presentation & negotiation with buyers
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Retail launch management
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Performance optimization
Realizing your wholesale ambitions with method and efficiency.
#3 Campaign & Activation
You want to support a product launch, a range to boost.
I design activations that work in both retail and digital environments:
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Strategy & launch management
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Full-funnel campaigns
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Retail activation tools
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Omnichannel coordination
To create movement that converts.
TESTIMONIALS
A real asset to have by your side
“Anissa played a key role in launching LANEIGE in Europe.
Her knowledge of different markets enabled us to successfully establish the brand in 13 countries, with solid and optimized plans.
Whether it was strategic reviews or operational monitoring, she consistently demonstrated great professionalism and rigor, while remaining extremely responsive and attentive.
LANEIGE, Sr. Marketing Manager
Great strategic clarity
“Anissa has been one of the most strategic and supportive Category Managers at Sephora. From the very beginning of the K-beauty trend in Europe, when market data was still limited, she helped us define a clear positioning and understand how to address European consumers.”
Ahead of major launches, her consumer-centric recommendations perfectly guided our assortment and messaging choices, making our storytelling clearer and more relevant to European customers. She provides great strategic clarity and very practical support. Any brand would be very fortunate to work with Anissa.
Belif, Sr. Brand Manager
Solid expertise
Anissa's business acumen, combined with a data-driven mindset and a deeply customer-centric vision, has been instrumental in the brand's performance. Her strategic thinking and ability to translate insights into concrete action plans are particularly noteworthy.
She is a valuable asset, and her support for any organization would be a significant advantage, bringing a wealth of expertise and a proactive approach to retail and marketing.
The Body Shop, General Manager
